Our history

In 2004, Frank Bjergø decided he wanted to make life easier for coaches and players at Kløvermarken. He aimed to create a digital platform for all communication between coaches and players to avoid frustrations over absences and lack of communication, allowing them to spend more time on the field. Thus, the dream of SportMember became a reality.

 

Our mission is to make club administration as easy, user-friendly, and timesaving as possible. We work towards this every day, constantly developing the platform based on feedback and ideas from our clubs and members. This is reflected in a steady flow of new features that our members actively use. It's incredibly motivating to see how members save a lot of time on administrative tasks, so they can spend more time actively engaging in sports. The core idea of SportMember is that there should be more time for sports.

 

Our goal is to become the largest digital platform for club administration and coordination of sports and recreational activities. We have made it our primary mission to help teams and clubs achieve this. We've undergone significant development since we started, and today we are much more than just a calendar and communication tool. We are a platform that can handle coordination, membership fees, websites, club shops with clothing and accessories sales, ticketing functions, and much more. We have nearly 38,000 clubs associated with SportMember, spread across 152 countries. The clubs collectively have more than 200,000 teams, and our total membership is approaching 2 million. That's quite an accomplishment, if we may say so ourselves.

 

Around 20 hardworking individuals work at SportMember, covering areas such as development, sales, marketing, customer service, and administration. We are an exciting team of varying ages and from different countries, united by a fantastic team spirit. We all share a passion for sports and community life and are dedicated to continuously creating new features and improvements, ensuring that SportMember is always top-notch, giving more time for sports.

 

Join the community and become a part of SportMember so your club/team can go digital, and you can enjoy more time having fun on the field with more time for sports.

Do you want to know more?
10 Quick Facts About SportMember
Kløvermarken 2004
The idea for SportMember started in Kløvermarken Copenhagen back in 2004 when Frank Bjergø faced issues with players not signing up or showing up for football training and matches. He decided to develop a digital platform, initially intended as a shared calendar and a place for all communication between coaches and players. Today SportMember is still exactly that... and so much more.
SportMember in the Lion's Den
In 2018, SportMember appeared on the popular Danish TV show “Løvens Hule” (The Lion's Den), where five lions invest money in promising start-up companies. SportMember received plenty of airtime and respect from the lions and ended up with an offer of 4.5 million kroner for 25 percent of the shares. However, it was a surprising but polite no thanks, as it was far below the valuation SportMember came for. The value of SportMember is in a completely different place today!
The “Whole” Wide World
SportMember is represented in no fewer than 152 countries around the world, with paying clubs in 40 of them. That's quite a lot, but we are continuously working to find new clubs in new countries, as long as the world has more to offer.
2 million Users
SportMember serves federations, clubs, teams, players, and parents. The total number of users on our platform is steadily approaching 2 million. That’s really something!
20 Employees at the Harbor in Aarhus
SportMember headquarter is in Aarhus, Denmark, in the new and exciting urban South Harbour area, which is experiencing significant growth and development. Here we are around 20 hard working employees, working on tasks ranging from administration to sales, marketing, communication, customer service, as well as ongoing software and concept development.
From Team to Club to Federation
SportMember was originally a tool intended for communication within team - between players, coaches, team leaders, and parents. Since then, SportMember has evolved into a comprehensive administration tool for club, and most recently, we have also begun working with federations.
More Than Just Sports
SportMember services much more than just the well-known sports like football, handball, badminton, etc. - actually our members are not always people. For example, we have a team in Spain with 300 dogs participating in training and competitions. Vintage cars is another "sport" that has also found its way to SportMember for easier administration of the club’s activities.
From Zimbabwe to Texas
We have many cute and funny stories from teams around the world using different parts of SportMember’s many functions. We have everything from a football club in Zimbabwe to basketball in Hungary and volleyball in Texas.
New Payment Solution in Germany
In Germany, SportMember has digitized the complicated and large amounts of payments associated with club memberships. The goal is to make it easy and simple for the accountant to collect money, see completed and missing transactions, and thereby keep an overview of the club's finances in a smarter way than ever seen before. In Germany, we do account-to-account by uploading to the club's online bank.
Your Own Club Shop
With the Club Shop, SportMember has created the best conditions for our clubs to get clothing and equipment at really great prices. Additionally, the club can create Club Products, where they can design clothing with prints and personalize it. The Club Products can then be assembled into Club Sets, making it even easier for members to purchase items in the team or club style!

Meet us

The SportMember team

SportMember is managed directly from the headquarters in Aarhus, Denmark. Our main goal is to provide you with the best member system on the market. Meet us here:
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Frank Bjergø
CEO & Founder
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Some 20 years ago, when Frank found himself having problems with his teammates not signing up for football matches and training, he decided to make life easier for coaches and players. This was the beginning of SportMember as we know it today, where Frank is still leading by example at the office every day.

Frank is an active football player himself, enjoying both first, second and not at least the “third half” of the game. When off the pitch he is a great supporter of Tottenham Hotspurs, visiting the North London Stadium as often as possible.

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Jørgen Orehøj Erichsen
CTO
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Jørgen has a computer science degree and loves everything programming. He keeps our servers happy and running, so SportMember is always working.

When Jørgen is not working, he runs a lot and has recently dipped his toes in to ultra running. He also likes to watch the occasional football matches, especially when the Danish national team hits to the field or even Sønderjyske on a rainy day.

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Mathias T. Steengaard
Software Developer
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Mathias is an experienced software developer who can undertake development tasks across most of the system. In particular tasks that span across app and website, are just the thing for him, as he has extensive experience with both platforms.

He loves sport and exercise in general, and has played many different sports, from disc golf to floorball. He is associated with the local football club in Gjern, where he lives, and can be found on the midfield for virtually all the team's matches.

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Mette Beier
Designer & Frontend Developer
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Mette is SportMembers perfectionist and a detail nerd. She is the troublemaker who always finds mistakes and things that can be improved, all to ensure a user friendly and fantastic SportMember site. According to the boss, Mette is the boss.

As a youngster, Mette looked for a career on the handball court, until an ankle injury put an end to the sporting career. Now handball has been replaced by dance, backpack, walking sticks and recently Golf.

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Thomas Maroti
Project Leader & Product Owner
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Thomas is a true SportMember veteran, he knows every single corner of the system. He works as the link between the Customer Relations team and the Development team. Listening to wishes, requests and potential bugs from users, reporting them to the various employees within the Development team.

Thomas absolutely loves everything about movies. So be careful if you engage in a conversation about this, as he is known as a walking Encyclopaedia when it comes to movies. Only his passion for the American football team “New England Patriots” equals his love for movies.

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Louise Guldborg
Head of Marketing & Communications
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Louise is SportMember’s creative forward, finding 'gaps in the system' and filling them with stunning visuals, smooth-as-silk copy, catchy social media, engaging emails, and effective PR. Her mission is to make sure SportMember stands out sharp, by balancing the dynamic interplay between development and sales, and ensuring clear and easily understandable communication, so everyone can have More Time for Sports!

Louise loves all things sports! Especially those with speed and a ball at the center. On court, padel tennis is her preferred activity, often demanding more time and energy than there are hours and resources available. Off the court, the English Premier League is a top priority, with the whole family being die-hard Tottenham Hotspur fans.

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Morten Sandholt Buhl
Head of Sales
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Mortens responsibility is to help our customers identify and solve real pains with software. Additionally, his responsibility is to make our awesome sales & support team thrive in order to assist even more sports clubs digitize their club management.

When not working, he enjoys all things sport and nature. Current passion is trail running and helping his kids do cool stuff. His favourite sports are running & cycling for sure, with team Lidl-Trek as the favoured team.

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Zak Staudinger
CRM, Nordic countries
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Zak Staudinger is a Sportmember expert with a capital E! He has been mastering the system for over 10 years and knows the administrative side like the back of his hand. His superpower is helping organizations in the Nordic countries achieve the most efficient automation with Sportmember.

In addition to his passion for sports, Zak has a keen interest in architecture. As a Constructing Architect, he spends his free time engaged in a relentless and uncompromising renovation of his house—a hobby that always gives him something to build on.

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Debora Cesena
Country Manager, Spain
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Originally from Argentina, Debora works closely with clubs in Spain, and Latin America, ensuring they have all the tools and support they need to succeed. With a focus on streamlining processes and enhancing the overall experience, she aims to make club management smoother and more enjoyable for everyone involved.

When not working, you might find Debora cheering for her favourite teams or enjoying nature. Her favourite sports are all water-related, like swimming, fishing, and kayaking.

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Tracy Olesen
Country Manager, France
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Tracy’s main task is to help French speaking sports club understand the features of our software and show them how they can simplify their daily tasks with SportMember. She is also in charge of the Danish support where and helps clubs and members with their daily use of the software/app.

Tracy has been taking dance lessons since she was 6 years old. She practices both hip-hop and street jazz.Whether solo or in a group, dance is another way for her to express herself.

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Philip Liratsch
Country Manager, Germany
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Philip works with all German speaking countries. His role is to work closely with club managers to understand their pain points and provide tailored solutions on how SportMember can help solve these challenges.

When not working, Philip enjoys surfing and playing basketball, and thrives in social settings centered around sports. His favourite sport team is FC Bayern München Basketball.

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Simon Møller Hindkær
Software Developer
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Simon is as a web developer, focusing on creating and maintaining our online platform, with a speciality in our CMS system. His workday includes everything from fixing bugs to developing brand new features for our site.

When he is not coding, you can find him playing padel tennis in Pakhus 77 or training for his second half-marathon. It is funny how he tends to gravitate towards solo sports, even though he works at a place called SportMember, helping teams out. This must be because his real team is the office!

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Magnus Dewett
Software Developer
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Magnus has been a programmer for the past 5 years at Sportmember. Initially he mainly focuses on the app but he has grown into being a full stack developer, working on various parts of the system.

Running is his main thing. He is a Danish Champion and has been representing Denmark at multiple occasions in both orienteering, track and field. Fun fact, he takes 69 pull ups a day to keep the doctor away.

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Jonathan Hald
Software Developer
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Jonathan started as an intern during his study of software engineering, then worked as a student developer before going full-time after completing his bachelor’s degree. He has since become an integral part of the IT team, being capable in mobile app development, frontend web, and backend development.

During his youth, Jonathan could be spotted mountain biking around the hilly terrain in Vejle, and later on the roads on a road bike. After moving to Aarhus, he has kept his passion for cycling but he has also picked up running.

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Rasmus Vesti Hansen
UI Expert
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Rasmus works in user experience and interface development. One of his main goals, is to gather insights in how to design SportMember products, to fit user needs in the best possible way. He enjoys being a team player at SportMember and it motivates him to see how the company grows and gets better with everything we do.

One of his most memorable moments in sports, was attending the English Championship match between Reading FC and Nottingham Forest in 2012. Reading won the game 1-0 and secured promotion to the Premier League, leading to the crowd invading the pitch in complete euphoria and celebration. So much emotion and pure passion - absolute scenes lads!

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Adi Saric
Software Developer
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Adi is 22 years old and works as a software intern in app development at SportMember. Adi is currently studying for a diploma in software engineering at Aarhus University.

Adi has played a lot of football at an elite level as a goalkeeper and has even been a goalkeeper coach. Now, he only plays football once a week on a university team. This leaves more time for other ball games as well, such as padel, beach volleyball, and basketball. Adi just loves any sport with a ball!

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Rune Christoffersen
Software Developer
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Rune is a trained multimedia designer. In addition, he is pursuing a professional bachelor's degree in web development as a supplementary qualification, and at SportMember, Rune is doing an internship in app development.

Rune is very active in his free time and in sports. He especially enjoys playing badminton and running outdoors. Occasionally, he can also be found on various disc golf courses around the country.

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Julius Bjergø
Webshop Manager
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Julius is our Web shop/Club Shop manager. He loves being able to help clubs make their designs a reality, so our members always have the chance to have the best equipment for the sports they love.

Besides working at SportMember, Julius also loves playing sports himself, with the favourite clearly being the one on TV at home in the living room or being present at the stadium. Preferably at The Tottenham Hotspurs Stadium in London. COYS.

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